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Writer's pictureBES Group & Associates

What’s Love Got to do With It?


Here we are in the month of love again. The time where you will spend the first half of this month stressing about what to get that special someone. But why do we do this? Is it really neccessary?

Let’s take a look at the history shall we? We won’t go all the way back, but lets look at how this exactly became a day of romance…

According to History.com, St. Valentine’s Day began to be recognized as a day for love and the beginning of mating season for birds. How weird is that?

During the Middle Ages, it was commonly believed in France and England that February 14 was the beginning of birds’ mating season, which added to the idea that the middle of Valentine’s Day should be a day for romance.

Really interesting. Greeting cards can be traced back as far as the Middle Ages. Today in modern age it seems to have stuck with people here, and for many other countries all over the world. Because of the fact that this holiday is so heavily monetized, it’s not always easy to see whether or not you’re buying that box of chocolates because you love someone.

But then again, people love feeling loved and to receive a gift during a holiday where it seems like everyone is getting roses and candy… it’s nice to know that someone is thinking of you. Let’s just keep in mind that February 14th isn’t the day to say you love someone. Love reigns every single day if it is true. Never forget that.

Happy Valentine’s Day to all lovers out there! We’d love to know: Do you celebrate Valentine’s Day? Why or why not? Chat with us on our Facebook and Twitter pages about it! So you live™.

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